Hamax had outgrown their existing digital setup. Their B2C and B2B websites, built on 
WordPress, had become fragile and nearly unmanageable:

• An overloaded plugin ecosystem made even small changes risky
• Performance issues hurt the user experience
• Editors had limited flexibility in managing content and products
• B2C and B2B customers were split across different solutions, complicating 
  workflows

The stakes were incredibly high: Hamax needed a stable, easily manageable and scalable 
platform to bring both customer groups together, and make sure the international rollout went 
as smooth as possible.

Proventus was brought in to design and deliver a new e-commerce system that combined 
B2B and B2C into one flexible solution.

Vår tilnærming:

✔ Built on the Relatude platform, leveraging Relatude CMS and Relatude E-commerce

✔ Close collaboration with Dinamo Design, who handled the design, while Proventus 
ensured performance and technical delivery

✔ SDelivered a multilingual site (six languages at launch, with more planned

✔ Focused on implementing the complex design in a way that remained editor-friendly and 
flexible

✔ Managed end-to-end delivery with a restricted budget and a fixed-price setup

Hamax selected Proventus after our initial demo. We stood out by showcasing a proven 
Relatude platform with a very different philosophy from WordPress, and by demonstrating 
that Proventus is at the forefront of AI innovation — presenting advanced AI use cases 
already in February 2024

• A modern, unified platform handling both B2B and B2C need
• Significant performance improvements compared to the old WordPress setup
• Simplified workflows for editors managing multilingual content and product data
• Complex design fully realized without compromising usability
• Delivered under tight budget and time constraints

“Proventus gave us the confidence to move beyond fragile solutions. With our new site, we 
have a stable, scalable foundation to serve both distributors and end-customers worldwide.”

— Hamax representative (name and approval for the quote would be awesome!)